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Legitimate preservation of cultural diversity or protectionism under the cover of cultural policies? This underlying conflict is expressed to a large extent in the apparent dichotomy between the WTO and UNESCO programmes on audiovisual services.

At the same time, domestic and regional audiovisual regulations are facing major challenges. New actors, often from developing countries (India, Egypt, Korea, Brazil, etc.), are emerging on the world audiovisual scene, and are changing the boundaries within which existing actors must operate. New technologies and increasing digital convergence are reshaping firms’ strategies, and blurring traditional regulatory frameworks.

The fact that these regulatory changes have a cultural dimension makes it more (not less) important to evaluate them, and to show creativity in designing better regulations.



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